Karen Ellis | Tall Poppy Theoryā„¢
When excellence makes you
a TARGET
You did the work. You hit the numbers. You didn't change. What changed was how people perceived you, and nobody told you when.
I've spent eight years studying why this happens to high performers. Seventy-six of them told me what happened next.
You're finding out afterward
The meeting that got moved. The project that went to someone else. The review that arrived with feedback you'd never heard before.
Every piece looks small on its own. Side by side, they stop looking like coincidence.
And what's on the table isn't your feelings. It's your career. Your professional reputation. Your income. Your health insurance. The retirement you've spent years earning.
The participants whose responses could be traced back to them reported worse outcomes than those whose responses could not
47%
of participants whose response to workplace bullying was overt were involuntarily terminated within 12 months.
6%
of participants whose response to workplace bullying was covert were terminated.
Same problem. Same four options. What differed was whether the organization could tell who acted.
Covert doesn't mean quiet, and it doesn't mean endure. It means you decide what's visible and when, instead of finding out too late that the decision got made for you.
You've already tried the obvious things
You've been told to document it. You've been told to report it. If that worked, you wouldn't be here.
I'm not going to tell you to stay, and I'm not going to tell you to leave. That ending belongs to you. What I can show you is what each road cost the participants who took it.
It's all in the playbook, and it's free. If this map is all you need, take it and use it. I don't hold information back to sell it to you later.
Research presented at the International Association on Workplace Bullying and Harassment conference, Canberra, Australia, 2026.
Targeted at work for being good at it?
Before you report it, push back or walk away, see what my research found about what happens next.
In my study, 47% of high performers whose response was visible to the organization were fired. Among those whose response stayed less visible, 6% were let go.
You asked me for the tools that go with this research. I'm building them now.
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